Video is the most powerful resource for any car dealership. That’s right out of all the shiny objects, magic beans and great ideas. Video is the most powerful opportunity for dealers to have an unfair competitive edge against their competition. But the problem is that the vast majority of dealerships do not have a video strategy and, what’s worse, they do not even realize that they truly need one. As a matter of fact, 75 percent of all businesses in all verticals do not have a video strategy - or even plan on creating one.
It's absolutely imperative that businesses use video to their advantage. Not just the vertical iPhone footage either. With the increasing quality of video footage online, people have come to see this as the norm. If it's not high quality video, they're much less likely to watch. Creating higher quality videos shows people the pride and professionalism you take in your business.
Here are some of the most recent and powerful statistics of video: