Why is Video Important?


Why is Video So Important?


Video is the most powerful resource for any car dealership. That’s right out of all the shiny objects, magic beans and great ideas. Video is the most powerful opportunity for dealers to have an unfair competitive edge against their competition. But the problem is that the vast majority of dealerships do not have a video strategy and, what’s worse, they do not even realize that they truly need one. As a matter of fact, 75 percent of all businesses in all verticals do not have a video strategy - or even plan on creating one.

It's absolutely imperative that businesses use video to their advantage. Not just the vertical iPhone footage either. With the increasing quality of video footage online, people have come to see this as the norm. If it's not high quality video, they're much less likely to watch. Creating higher quality videos shows people the pride and professionalism you take in your business.

Here are some of the most recent and powerful statistics of video:


  • One minute of video is equal to 1.8 million written words - Dr. James L. McQuivey, VP of research and development of Forrester research, said that if a picture is worth 1,000 words, then a minute of video is equal to 1.8 million written words because it is sight, sound, motion and emotion.
  • People prefer watching video more than reading, writing, emailing, texting or chatting.
  • Email that contains video has a 200 to 300 percent higher read open rate.
  • According to consumer research from Levels Beyond, 42 percent of consumers like it when companies share videos online, but 75 percent of brands say they rarely or never produce video for their social media followers.
  • Approximately 62 percent of all Google searches include video.
  • Google prefers video content to all other content. Video propagates and indexes faster than any other content on Google.
  • A video on a search engine results page (SERP) is clicked on 53 times more than a static link.
  • Businesses using video to grow company revenue 49 percent faster year-over-year than organizations without video.
  • Video quality does matter. The days of cell phone video footage are over. Prospects and customers are used to higher-quality video and want it.
  • The average Internet user spends 88 percent more time on a website with video than without.
  • Nearly 70 percent of people who used YouTube as part of their car buying process were influenced by what they watched.